# Loom — Loom is a screen recording tool that lets teams share async video messages instead of meetings.
Source: https://maarket.ai/communication-and-meetings/loom
Last updated: 2026-09-19

## Loom at a glance
- Category: Communication & Meetings (https://maarket.ai/category/communication-and-meetings)
- Best for: Solo Founder, SMB, Enterprise
- Agent compatibility: Agent Ready, MCP Native
- Karma Points: 33
- Rank in category: #1
- Community: 2 use this, 2 recommend it, 0 all-time clicks
- Website: https://www.loom.com/
- Pricing: https://www.loom.com/pricing
- X: https://x.com/loom

## About Loom
Loom is a screen recording and async video messaging tool owned by Atlassian. Users record their screen and camera from a browser extension or app, get an instant shareable link, and use Loom AI to auto-generate titles, summaries and chapters and to remove filler words. It is for remote teams, sales reps and support agents that want to replace meetings with short videos. Loom has a free plan with up to 25 videos, and its recordings are exposed to AI agents through Atlassian's Rovo MCP server.

## Alternatives in Communication & Meetings
| Product | Karma Points | Link |
| --- | --- | --- |
| Slack | 33 | https://maarket.ai/communication-and-meetings/slack |
| Zoom | 25 | https://maarket.ai/communication-and-meetings/zoom |
| Calendly | 22 | https://maarket.ai/communication-and-meetings/calendly |

## Frequently asked questions

### What is Loom used for?
Loom is used to record quick videos of your screen and webcam to explain something, give feedback, demo a product or onboard a colleague, then share them with a link instead of scheduling a call.

### Is Loom free?
Yes, Loom's Starter plan is free with a limit of 25 videos of up to five minutes each. Business and Enterprise plans remove the limits and add Loom AI, custom branding and admin controls.

### Loom vs Zoom, what is the difference?
Loom is for recorded, asynchronous video messages that people watch on their own time. Zoom is for live meetings. Many teams use Loom to cut down on Zoom calls.

### Who owns Loom?
Atlassian acquired Loom in 2023. Loom now integrates with Jira and Confluence and is part of Atlassian's product suite.

### Is Loom agent ready?
Yes — Loom is listed as Agent Ready and MCP Native on Maarket.

### Who is Loom best for?
Loom is listed as a fit for Solo Founder, SMB, Enterprise teams.

### What does Loom do?
Loom is a screen recording tool that lets teams share async video messages instead of meetings.

### What are the alternatives to Loom?
Other Communication & Meetings products on Maarket include Slack, Zoom, Calendly.

### How is Loom ranked on Maarket?
Purely by Karma Points earned from community actions — reviews, recommends, use signals and clicks. There is no pay-to-rank; sponsor placements are always clearly labeled.